COMMENCEMENT OF INSTRUCTION: OCTOBER 10TH
LAUNCH FORMULA
How to execute million-dollar launches of online courses on social media for oneself or clients
VIDEO PRESENTATION OF THE COURSE
THIS IS FOR YOU IF YOU:
ORDINARY PERSON
He who seeks to find his niche in startups
NAME
@aaaaaaaaa
Before the course:
Came without prior experience in startups
During the course:
Became a producer and generated 1 million in net profits
EXPERT
He who aims to launch his own course
NAME
@aaaaaaaaa
Before the course:
Sold services for a fixed price
During the course:
Launched my course, reaching 2.7 million with an audience of 700
AT THE END OF THE COURSE, YOU WILL LEARN:
Building an audience
Sustaining high reach
Establishing a connection with the audience
Crafting powerful warm-ups
Building an audience
Sustaining high reach
Establishing a connection with the audience
Crafting powerful warm-ups
COURSE SYLLABUS
MODULE 1
LAUNCH PLAN
LESSONS:
MATERIALS:
OUTCOME:
Gain understanding of launch mechanics and learn how to earn one million dollars within 2 months.
BONUS MODULE
HELLO, PRODUCER
LESSONS:
MATERIALS:
OUTCOME:
You will clearly understand what the producer’s role entails. If this resonates with you, you will begin searching for your first clients to launch.
MODULE 2
PRODUCT PROTOTYPE
LESSONS:
• Defining Your Expertise.
• Rapid Product Idea Testing.
• Product Line: Lead Magnet, Tripwire, Core Product, Golden Toilet.
• Analyzing Competitors and Outperforming Them.
• Crafting an Irresistible Course Program.
• Setting the Right Price for the Course.
• Support and Feedback Formats.
• Profit and Expense Calculation.
• Course Website Packaging.
MATERIALS:
• Scheme for Testing Product Viability in 3 Days.
• Guide: “How to Create a Course Program?”
• Competitor Analysis Table.
• Audience Research Survey Template.
• Profit Calculation Table.
• Selling Website Prototype.
OUTCOME:
Subscribers spend 21 seconds looking at your course program and are already ready to buy!
MODULE 3
BLOGGING
LESSONS:
• Addressing 12 Fears and Misconceptions About Your Blog.
• Crafting a Map of Your Blog by Themes and Topics.
• Understanding Your Audience: Analyzing Target Audience.
• Finding Your Uniqueness and Establishing Positioning.
• What Not to Do: Anti-trends in Blogging.
• Overcoming Anxiety and Easily Managing Your Blog.
• Increasing Story Engagement in 2022: Developing Storylines.
• Building a Connection with Your Audience.
• What, How, and Why to Write Posts?
• Free Ways to Gain Your First 10,000 Subscribers.
• Testing and Purchasing Advertising for Your Blog.
• Growing Your Blog with Targeting Strategies.
MATERIALS:
• Blog Map Template.
• 150 Questions to Find Post Topics.
• Examples of Effective Expert Advertisements.
• Access to Chat with Verified Targeting Experts.
OUTCOME:
You always know what to share in your stories. Your reach is growing, and people tag you as their ‘favorite blogger’ in their stories. Your advertising strategy pays off, bringing in new targeted followers!
MODULE 4
WARM-UPS
LESSONS:
• Gentle perpetual warm-up
• Simple scheme for initial launch
• Disguised storytelling: How to tell your Cinderella story when such stories have become tiresome?
• How to find and package student cases?
• Warming up through reality / clients / characters / mistakes / pains / expertise – and all together!
• Warm-up in posts and live streams
• Activating 10 psychological triggers
• How to compose a warm-up skeleton in the Notion program?
MATERIALS:
• 3 working warm-up schemes
• Visual analysis of 3 good warm-ups
• Guide ‘100 Ideas on Demonstrating Expertise’
OUTCOME:
Every day, you receive a barrage of messages in your Direct inbox along the lines of “Just sell already, please.”
MODULE 5
SERVICES AND TEAM
LESSONS:
• How to make it beautiful and save money?
Minimum set for launch
• What specialists are needed for launch and how to find them?
• How to pay specialists correctly to avoid risks?
MATERIALS:
• Screencast ‘How to create a simple website on Tilda by yourself?’
• Guide on services for launch
• Example of a technical task for a designer and technical specialist
• Chat with verified affordable web designers
OUTCOME:
Everything is working! The website is ready, the checkout is connected, GetCourse is configured, and we’ve spent just pennies on it!
MODULE 6
FREE WEBINAR
LESSONS:
• How to maximize registrations for the webinar?
• How to create a persuasive webinar presentation?
• Tips to increase profitability before the webinar
• How to relieve webinar stress and sell with pleasure?
• It’s easy! – Step-by-step technical setup plan for the webinar
MATERIALS:
• Pre-webinar email template
• Sales presentation template
• Webinar preparation checklist
• Visual analysis of 3 good warm-ups
• Examples of awesome selling webinars
OUTCOME:
Will you assemble a presentation that will make 30% of the viewers buy? You’ll conduct the webinar brilliantly, without any nervousness, and sell like ‘The Wolf of Wall Street’.
MODULE 7
SALES IN STORIES
LESSONS:
• How to open a sales window in stories?
• How to organize sales through Direct? For small blogs
• How to quickly assemble a sales department for launch?
• How to interview and hire managers?
• How to pay managers a percentage of sales?
• How to write an effective sales script?
MATERIALS:
• Examples of how to open sales in a blog
• Guide ‘How to conduct manager interviews?’
• Guide ‘How to find 50 candidates for the sales department?’
OUTCOME:
You’ll squeeze out maximum sales at the launch, and then say, ‘Wow, there was so much money lying in my blog!’
MODULE 8
PLF
LESSONS:
• Scheme for 3-day and 4-day launch through a free course based on Jeff Walker’s methods with my improvements.
• Daily email sequence during the ‘freebie’ period.
• How to increase registrations by 15% using targeting?
• How to create excitement in emails before sales opening?
• How to engage people to watch all lessons until the end?
MATERIALS:
• Email template for the ‘freebie’ period
• Script for each day of the ‘freebie’ period
• Webinar preparation checklist
• Visual analysis of 3 good warm-ups
• Examples of awesome selling webinars
OUTCOME:
You’ll learn how to apply the MOST effective online course launch scheme.
MODULE 9
COURSE RECORDING
LESSONS:
• How to design the teaching methodology?
• How to record a course without significant investment?
• Technical aspects of organizing the course from A to Z
• The most DANGEROUS pitfalls I stumbled upon
MATERIALS:
• Tips for increasing student engagement.
• How to motivate students to leave reviews?
• How to create a ‘WOW effect’ and a wave of recommendations?
• How and why to host a live graduation ceremony?
OUTCOME:
The students are satisfied. They leave enthusiastic video reviews and recommend your course to their friends.
MODULE 10
SALES AND COLD TRAFFIC
LESSONS:
• From the first launch to $1 million: growth vectors for each of the 3 roles.
• How to grow through partnership launches?
• How to organize a production center? Invited expert
MATERIALS:
• How to sell a course without a blog? Activating cold traffic.
• Time management: how to run launches and still live (yes, it’s POSSIBLE).
• What to do with the money you’ve earned?
OUTCOME:
Will you develop a 2-year development strategy?
RATES
DATABASE
Module 1.
Launch Plan
Bonus Module.
Hello, producer
Module 2.
Product Prototype
Module 3.
Blogging
Module 4.
Subscriber acquisition
Module 5.
Warm-ups
Module 6.
Services and Team
Module 7.
Free Webinar
Module 8.
Sales via Stories
Module 9.
PLF
Module 10.
Course Recording
Module 11.
Sales and Cold Traffic
Workshop: ‘Fast Money’
Bonus Module: ‘Effective Thinking’
Workshop: ‘Storytelling Week’
Participant Chat
Overall Curator in the Chat
Weekly Q&A Sessions
Summaries, Checklists, and Useful Materials
Warm-up Constructor 1.0
Course Access: 3 months after its completion
NO LIMITS
$1 000
MENTORSHIP
Module 1.
Launch Plan
Module 2.
Product Prototype
Bonus Module.
Hello, producer
Module 3.
Blogging
Module 4.
Subscriber acquisition
Module 5.
Warm-ups
Module 6.
Services and Team
Module 7.
Free Webinar
Module 8.
Sales via Stories
Module 9.
PLF
Module 10.
Course Recording
Module 11.
Sales and Cold Traffic
Workshop: ‘Fast Money’
Bonus Module: ‘Effective Thinking’
Workshop: ‘Storytelling Week’
Participant Chat
Overall Curator in the Chat
Weekly Q&A Sessions
Summaries, Checklists, and Useful Materials
Warm-up Constructor 1.0
Course Access: 3 months after its completion
NO LIMITS
$3 000
PARTICIPATION
Module 1.
Launch Plan
Bonus Module.
Hello, producer
Module 2.
Product Prototype
Module 3.
Blogging
Module 4.
Subscriber acquisition
Module 5.
Warm-ups
Module 6.
Services and Team
Module 7.
Free Webinar
Module 8.
Sales via Stories
Module 9.
PLF
Module 10.
Course Recording
Module 11.
Sales and Cold Traffic
Workshop: ‘Fast Money’
Bonus Module: ‘Effective Thinking’
Workshop: ‘Storytelling Week’
Participant Chat
Overall Curator in the Chat
Weekly Q&A Sessions
Summaries, Checklists, and Useful Materials
Warm-up Constructor 1.0
Course Access: 3 months after its completion
NO LIMITS
$5 000
GROUP X
Module 1.
Launch Plan
Bonus Module.
Hello, producer
Module 2.
Product Prototype
Module 3.
Blogging
Module 4.
Subscriber acquisition
Module 5.
Warm-ups
Module 6.
Services and Team
Module 7.
Free Webinar
Module 8.
Sales via Stories
Module 9.
PLF
Module 10.
Course Recording
Module 11.
Sales and Cold Traffic
Workshop: ‘Fast Money’
Bonus Module: ‘Effective Thinking’
Workshop: ‘Storytelling Week’
Participant Chat
Overall Curator in the Chat
Weekly Q&A Sessions
Summaries, Checklists, and Useful Materials
Warm-up Constructor 1.0
Course Access: 3 months after its completion
NO LIMITS
$7 000
THE LAUNCH FORMULA - IT IS:
STYLISH PLATFORM
The training takes place on a stylish online platform.
Lessons are engaging videos
• with good visuals and sound
• professionally edited
• with humor and real-life examples
Lessons are accompanied by useful materials and homework.”
STYLISH PLATFORM
The training takes place on a stylish online platform.
Lessons are engaging videos
• with good visuals and sound
• professionally edited
• with humor and real-life examples
Lessons are accompanied by useful materials and homework.”
STYLISH PLATFORM
The training takes place on a stylish online platform.
Lessons are engaging videos
• with good visuals and sound
• professionally edited
• with humor and real-life examples
Lessons are accompanied by useful materials and homework.”
STYLISH PLATFORM
The training takes place on a stylish online platform.
Lessons are engaging videos
• with good visuals and sound
• professionally edited
• with humor and real-life examples
Lessons are accompanied by useful materials and homework.”
STYLISH PLATFORM
The training takes place on a stylish online platform.
Lessons are engaging videos
• with good visuals and sound
• professionally edited
• with humor and real-life examples
Lessons are accompanied by useful materials and homework.”
SPEAKER
Sold courses worth 200,000 dollars starting from scratch 2 years ago. Creator of the most visited course on websites in the CIS ‘Websites, Money, 2 Guns’, which has been completed by over 12,000 people. Creator of one of the most visited courses on targeting ‘Instagram Sniper’, completed by over 5,000 people in a year. Worked with winivino, olya_sok, kreida, nastyatropi, nutumn, nastyashardakova, and even, forgive me, with gribov_networking. I’ve tried everything in launches: selling clips, movies, reality shows, free courses, workshops, webinars, warming-up TikTok jokes, storytelling. And I’ve developed a scheme that works for sure.
ANSWERS AND QUESTIONS
No, you can launch other people’s courses while staying ‘behind the scenes’. This is called being a ‘producer’. In some projects, I have such a role.
This course will be based on my own formula, so it’s suitable for everyone. Beginners will learn about launches from scratch, while professionals will expand their arsenal of techniques and discover many new things.
Firstly, solid experts in targeting, psychology, real estate, fitness, etc., who already have small blogs and are about to launch their course or are at the stage of their first 3-4 launches.
Secondly, producers who already understand Instagram, may have taken some courses, but want to improve their skills, find more clients, and start acting more actively.
Thirdly, just active and enthusiastic individuals with a clear mind, who are ready to work with passion and energy according to the formula and become producers in launches
Yes, all lessons are initially recorded and will be available to you even after the course. From 3 to 12 months depending on your subscription plan.
Yes. For the first two tariffs, within 7 days after the start. For the advanced one, within 7 days after the start + after completing the course, in case you are still dissatisfied.
In the live tariff, the most important aspect will be the environment, discussions, and WORK. You complete assignments and then receive feedback from fellow participants and me. Imagine, 100 people working on their launches all day, and I’m there to answer questions. Then, cool speakers come in and share tips that the market will learn about in six months, all in a cozy setting.
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